Dentalink

Year

2024

Location

Chile

Industry

SaaS, Health, Tech

Services

Web Design, Content Strategy, Site Architecture, Art Direction, UI/UX Design, Iterative Prototyping, Web Development, A/B Testing, Conversion Rate Optimization

softwaredentalink.com — A digital transformation that takes Dentalink to the next level

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Background

When we began this project, Dentalink’s website had technical and communication issues that hindered its effectiveness in reaching and connecting with potential costumers. As a leader in management software for dental clinics in Latin America, it was crucial to improve the user experience and increase conversion rates, aligning the website with their marketing strategy focused on understanding the needs of their buyer personas. They needed a digital showcase that offered a customised and scalable solution for local markets like Colombia, Chile, and Mexico.
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The key to this project was a complete website redesign, integrating scalable technological improvements and experimentation methodologies. This approach went beyond the generic solutions they had previously worked with and ensured that the new site reflected their market leadership position.

Key Takeaways

1

Approach and resolve technical and content issues of the old site, implementing a design aligned with the user-centric marketing strategy. This will result in more intuitive navigation and higher conversion rates.

2

Implement technologies to allow local variants of the website for Colombia, Chile, and Mexico, enabling more effective communication. Additionally, these improvements ensure the platform is scalable and robust, suitable for growing business needs.

3

Use of experimentation and optimization methods, such as A/B testing, to maximize message effectiveness and reduce acquisition costs.The new design will reinforce Dentalink's identity as a market leader, reflecting its commitment to quality and innovation.